About Us

The delivery of an efficient and quality service is at the heart of what we do. Our history is rooted in supporting organisations of all shapes and sizes to schedule thousands of hours of mobile services every day.

CEO Nigel Gittins had a dream, to develop a ‘magic button’ that would schedule home care workers automatically, and create fast, more efficient schedules than those created using existing software solutions.

We are care sector supplier award WINNERS

Best Start up category 2022

The team at NDGAI were over the moon to hear that we had been nominated as finalists for the Care Sector Supplier Awards on the 25th November 2022. Alongside 24 other category winners, CEO Nigel Gittins headed down to Kensington, London where he was delighted to accept the prestigious award for Start-Up Supplier 2022.

The Care Sector Supplier Awards aim to seek out the best providers of products and services to the care sector in the UK. The judges look for evidence of innovation, enterprise and performance, including any ongoing response by a supplier company to the Covid-19 emergency.

Chief Executive Officer

Nigel Gittins BSc (Hons)

Nigel has over 30-years’ experience in providing technology and SaaS solutions to businesses and government organisations in the TV, oil, retail, and healthcare sectors. In 2002, Nigel founded Webroster Ltd and  Webroster.net was developed as the first ever web-based home care industry specific scheduling platform to market. Nigel was also the first to bring a mobile app to market! Created to safeguard field based workers in the home care industry. As if that isn't impressive enough - Nigel was the first to bring a plugin AI solution to market. What's next? Who knows? What we do know is that Nigel will never stop pushing the boundaries of AI technology and shape the future of field based worker scheduling.

Photo of Nigel Gittins

For almost a decade I have been developing profound, ground breaking AI technologies. I am extremely proud of what I have achieved.

Nigel Gittins

Data Science Director

Dr. Rodrigo Pinheiro BSc MSc PhD

Rodrigo is responsible for creating and maintaining the software engine that makes OptifAI® work. He is also responsible for the online servers that host the technology. Rodrigo has over 15 years’ experience in computing science and computer architecture and has taught at several universities. More recently he has served the health and social care industry at Webroster where he worked in collaboration with the University of Nottingham as a KTP Research Associate to create the OptifAI® engine. Rodrigo gained his PhD with the Automated Scheduling and Planning Group at the University of Nottingham, where he also authored several peer-reviewed scientific articles. He has spoken about field-based worker scheduling solutions at several healthcare events across the country, as well as having more than ten scientific articles about the subject published. He is experienced with combinatorial optimisation, including workforce scheduling and routing and graph planarisation problems. Rodrigo prides himself on his ability to find solutions to a variety of challenges faced by field-based worker organisations. Rodrigo's many publications can be found in his LinkedIn profile.

Photo of Rodrigo Pinheiro

The mobile workforce problem, is this a real-world issue that needs to be resolved? If biology is the study of life, "mobileworkforceology" is the study of how to deliver services across many locations, on time, while ensuring we are still person-centered and focused on quality.

Dr. Rodrigo Pinheiro BSc MSc PhD
Data Science Director - NDGAI Ltd

Learn more about OptifAI®

Find out how OptifAI® can help your business do more with less today